The Role of Social Media in Healthcare Recruiting

 

Social media is no longer a place reserved exclusively for personal photos and social updates; it’s now a digital platform for building networks and sharing information. That’s why more and more healthcare recruiters are leveraging these channels to search for job-seeking medical professionals. Let’s take a closer look at the role of social media in healthcare recruiting to understand how these digital networks can connect your medical facility with the right candidates.

 

Sharing Job Postings

Healthcare recruiters use websites like LinkedIn and Facebook to share job postings, which makes it easier for your private practice, clinic, or hospital to be seen by even more candidates. As they track down the right professionals to fill one position, for example, recruiters can post your other openings in healthcare groups or related online communities filled with qualified professionals.

 

Promoting Specific Positions

When there’s a shortage at your facility, social media is the perfect tool to turn to. Healthcare recruiters can put extra focus on specific positions by posting them more frequently and sharing them in more online spaces. And to reduce traffic from unqualified professionals, recruiters can list key details of a job position — such as location, work hours, and years of experience required — right within the text of a social media post. This tactic will make your job listings better stand out to skilled, relevant, and interested candidates.

 

Quickly Scanning Candidates

Social media websites assist recruiters in discovering more candidates than ever — faster than ever. Websites like LinkedIn allow users to share resumes, portfolios, and certifications right on their profiles. This makes it easy for recruiters to search through an applicant’s work history and education to quickly decide whether they’re fit to work at your facility. Furthermore, by filtering through social media channels to target applicants based on location, language, experience, and more, healthcare recruiters are less likely to waste time screening and interviewing the wrong candidates.

 

Social, Savvy Healthcare Recruiters

At HealthCare Support (HSS), we use the best job boards and the latest social media channels to track down healthcare professionals with the education and experience to match your jobs. Once we connect with candidates, we then use a multi-level screening process and conduct personalized skills assessment tests to decide which recommendations are best to run by your healthcare facility. To learn more about our team of healthcare recruiters and how we can use social media to staff your medical center, contact us today at 888-219-6285.

Why a Clean Social Media is Key for Job Searchers

Social media has become so popular that almost everyone has it. It lets you connect with old friends, share the latest online trends, and keep up with the news. So, when you are job searching, you may want to consider cleaning up your social media. Some people don’t realize this but, having inappropriate things on your pages can determine whether or not you get the job you’re applying for. Just skimming through your social media can even dictate getting an interview!

Why is it so important? Your profiles show who you really are as a person – your likes, dislikes, hobbies, what type of people you hang out with, and the list goes on and on. It reveals your social life and whether your personality would be a good fit for the company. Your social media profiles are movies everyone can go see. Whether they’re rated-G or rated-R, is up to you but, they’re not private journals. So, it’s always smart to display yourself elegantly on them.

Now, what kind of “inappropriate postings” are we talking about? Here are a couple examples:

Those Darn College Kids and their Photos:

We all have those hilarious photos from college parties that we like to go back and reminisce on, but college is over and done with. It’s probably for the best to delete them and keep them stored elsewhere.

Know When to Keep Your Opinions to Yourself:

We constantly see celebrities badmouthing other celebrities on twitter but let’s not follow their lead. When you’re expressing your opinion over social media, do so at your own risk. Don’t badmouth or swear at anyone or anything, especially if it’s a company you use to work for or and old coworker.

Here are some other things you can do to your profile in case a hiring manager checks out your social media:

Privacy Settings:

It’s always good to set your profiles to private. This will guarantee that anyone you don’t know can have access. Your pages hold some seriously private stuff that you might not want to be displayed all over the internet, like where you live, your phone number, and your email address. Also, all your photos are in chronological order, so your first picture that an employer might see when scrolling through your Facebook, could be a Halloween photo that your friend tagged you in. Ask yourself if you really want them to see that.

“Friends”:

Back in the day, it was “cool” to have tons of friends on your social media pages. You probably don’t talk to about half of them anymore. It’s time to go through your friends and delete the ones you don’t want to be associated with. Hiring managers spend some of their time going through people friends list on their social media pages trying to determine what type of person you are by the friends you hang out with. Will Smith even stated “You are who you associate with. Look around at your five closest friends and that’s who you are. If you don’t want to be that person, you know what you gotta do.”

Keep it Clean:

Once you’ve cleaned up your profiles, make sure it stays that way. Don’t ruin all the hard work you’ve put in to make it nice and clean! One easy tip to ask yourself before you are going to post something: Would your grandmother approve of your post?

Here at HealthCare Support, we care about the success of your job hunt. For more tips, follow us on social media and subscribe to our blogs.

Sarah Krufka

 HSS Social Media Specialist