The Role of Social Media in Healthcare Recruiting
Social media is no longer a place reserved exclusively for personal photos and social updates; it’s now a digital platform for building networks and sharing information. That’s why more and more healthcare recruiters are leveraging these channels to search for job-seeking medical professionals. Let’s take a closer look at the role of social media in healthcare recruiting to understand how these digital networks can connect your medical facility with the right candidates.
Sharing Job Postings
Healthcare recruiters use websites like LinkedIn and Facebook to share job postings, which makes it easier for your private practice, clinic, or hospital to be seen by even more candidates. As they track down the right professionals to fill one position, for example, recruiters can post your other openings in healthcare groups or related online communities filled with qualified professionals.
Promoting Specific Positions
When there’s a shortage at your facility, social media is the perfect tool to turn to. Healthcare recruiters can put extra focus on specific positions by posting them more frequently and sharing them in more online spaces. And to reduce traffic from unqualified professionals, recruiters can list key details of a job position — such as location, work hours, and years of experience required — right within the text of a social media post. This tactic will make your job listings better stand out to skilled, relevant, and interested candidates.
Quickly Scanning Candidates
Social media websites assist recruiters in discovering more candidates than ever — faster than ever. Websites like LinkedIn allow users to share resumes, portfolios, and certifications right on their profiles. This makes it easy for recruiters to search through an applicant’s work history and education to quickly decide whether they’re fit to work at your facility. Furthermore, by filtering through social media channels to target applicants based on location, language, experience, and more, healthcare recruiters are less likely to waste time screening and interviewing the wrong candidates.
Social, Savvy Healthcare Recruiters
At HealthCare Support (HSS), we use the best job boards and the latest social media channels to track down healthcare professionals with the education and experience to match your jobs. Once we connect with candidates, we then use a multi-level screening process and conduct personalized skills assessment tests to decide which recommendations are best to run by your healthcare facility. To learn more about our team of healthcare recruiters and how we can use social media to staff your medical center, contact us today at 407-478-0332.